BE KNOWN.
BE YOURSELF.

Your story, your expertise and the way you see the world.
That’s where your personal brand begins.

01 / What is personal branding?

NOT A PERSONA.
A CLEARER YOU.

It’s how people come to understand who you are, what you stand for and what you bring.

Not a new personality. Not a feed full of trends. A personal brand brings the person behind the business into focus, so your content feels connected to the work you actually do.

Know your story. Your experience, values and point of view give people something real to connect with.

Find your voice. Talk about your expertise in a way that sounds like you.

Show up with direction. Turn that clarity into content you can plan and create consistently.

Hear it from Sherien

LET’S TALK
PERSONAL BRAND.

The idea behind it. Then a way to start making it your own.

Watch / 01:12

What is personal branding?

Sherien and Miranda talk about reputation, individuality and the person behind the business.

From clarity to content

FOUR WAYS
TO SHOW UP.

A personal brand needs more than one kind of post. These four pillars give your ideas somewhere to go. Tap a pillar to explore it.

01ValueShare something useful.

Tips, insights and advice from your industry. Give people something they can understand or use.

Try thisExplain one thing a client often asks you.

02UniquenessShare your experience.

The stories and experiences that make you you. Show the person behind the work.

Try thisTell a story that changed the way you do business.

03PerspectiveSay what you think.

Your beliefs, questions and point of view. Invite opinions and start a meaningful conversation.

Try thisWhat is one industry idea you would challenge—and why?

04MonetiseShow who your offer helps.

What you offer, who it helps and why it matters. Use genuine examples and testimonials with permission.

Try thisShow the problem your service is designed to help with.

An example / Not a rulebook

YOUR NEXT
FORTNIGHT.

An example of personal-brand content across a fortnight, using Value, Uniqueness, Perspective and Monetise. Adapt the ideas to your audience and capacity.

Week 1

SundayNight
Uniqueness
The moment that changed my direction.
MondayBusiness
Value
One useful answer to a common question.
TuesdayBusiness
Monetise
Who this service is for—and why.
WednesdayBusiness
Value
A mistake to avoid in my industry.
ThursdayStory
Uniqueness
A throwback that explains how I got here.
FridayNight
Perspective
Something I see differently now.
SaturdayMorning
Perspective
A question I would love your opinion on.

Week 2

SundayNight
Uniqueness
A lesson from life that shapes my work.
MondayBusiness
Value
A simple way to understand a tricky topic.
TuesdayBusiness
Monetise
What working with us actually looks like.
WednesdayBusiness
Value
The thinking behind one part of my process.
ThursdayStory
Uniqueness
An early experience I still draw on.
FridayNight
Perspective
A belief I have changed my mind about.
SaturdayMorning
Perspective
What would you do differently?

Your audience sets the rhythm. These days and time windows are examples, not a requirement to post daily or a universal best-time formula. Test a manageable rhythm, review your own insights and adapt.

What does the platform guidance say?

Meta’s April 2026 Edits update describes personalised inspiration, comment insights and weekly ideas. The weekday-to-pillar mix here is an illustrative four-pillar content plan—not a Meta recommendation. Test ideas, review your own audience’s response and adjust your mix.

Meta: personalised ideas and feedback in Edits — April 2026

Start at your own pace

YOUR STORY.
YOUR IDEAS.
YOUR WORKBOOK.

Start with who you are. Build from there.

The Personal Brand Workbook is a psychology-based workbook to help you understand your personal brand—your identity, values, uniqueness, stories and expertise. Work through ten guided sections at your own pace. Type your answers or use talk-to-text.

01
Find the person behind the business.
Reflect on what makes you different, what you stand for and what you have to say.
02
See your Personal Brand Blueprint.
Bring your answers together into a clearer foundation for your brand.
03
Explore 365 personalised content ideas.
A year of inspiration built around your answers—not a requirement to post every day.

Black Friday sale

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Explore the workbook app

Work through it together

YOUR BRAND.
WITH SUPPORT.

Prefer a conversation to a blank page? Work directly with Sherien to find your direction and put it into practice.

Ongoing collaboration / Online

Personal Brand
and Content
Strategy

First, we get clear on your personal brand: what makes you different and the stories worth sharing. We build your brand foundation—your blueprint—within this service, then plan content together with a fortnightly calendar and regular reviews of what’s working.

How we work together

Two 60-minute online sessions each month, approximately fortnightly
Personal brand clarity, positioning and your point of difference
Your brand foundation and stories worth sharing
A fortnightly content calendar
Content feedback and regular reviews of what’s working
WhatsApp support and accountability

Ongoing support with a minimum three-month commitment, with content planning and support between sessions.

Find your content direction

Bring it to life

FROM CLARITY
TO CONTENT.

Once you know what you want to say, we can help you put it on camera.

Studio recording

Your story, on record.

Directed conversations, founder stories and expertise-led content.

Take It to the Streets

Real people. Real reactions.

Unscripted conversations and responses, filmed on location.

Custom content

Something else in mind?

Tell us the idea and we’ll work through the scope together.

BE KNOWN.BE YOURSELF.

NOT A PERSONA.A CLEARER YOU.

LET’S TALKPERSONAL BRAND.