
Turn what you know and who you are into content people connect with.
We help business owners clarify their personal brand and turn it into content through guided conversations and filming.
Book a discovery call ↗ Explore the workThe Social Brand / People we’ve worked with
WE’VE WORKED
TOGETHER.
Okay, we’re going to brag a little.
Nick McEwan-Hall.
The Mental Health Coach
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We guided the studio conversation. Nick published the reel on his own account.
See Nick’s published reelOne reel, in numbers.
Reel-level figures from the supplied Instagram screenshot. Its reporting date and date range are not shown.

Profile comparison
From 882to 2,064followers
–
≈134% growth
Profile growth observed between these dates. The snapshots don’t establish how much growth came from this reel.
These snapshots only tell part of the story. For Nick, a mental health educator, reaching more people also means opening more conversations about mental health and sharing knowledge that can help people support others. It’s an example of what building trust and authority can make possible, beyond the numbers.
Work with us
Right. Let’s make you the one they remember.


Studio Content
Turn your story and expertise into guided, filmed conversations.
Explore studio content
Take It to the Streets
Real people. Honest answers. Public interviews and product reactions.
Explore Take It to the Streets
Custom Content
Content shaped around your business, your story and the moments worth sharing.
Explore custom contentCONVERSATIONS
WORTH SHARING.
A few familiar faces from Sherien’s podcast, Tabooze.
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Mark Abdelmalik
Pistachio Papi
Watch the conversation
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Sooshi Mango
Comedy trio
Watch the conversation
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Ben & Zara
Dad-and-daughter creators
Watch the conversationYour story is your greatest marketing asset.
We help the person behind the business become the reason people connect with it.
The Social Brand is a Melbourne-based personal branding business founded by Sherien. We bring together strategy, honest conversations and cinematic content to help you show up with clarity.
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